What is Google Digital Asset Links?

Google Digital Asset Links is an SEO crawler operated by Google. Agent Analytics can track when it visits your website.

Category

SEO Crawler
Analyzes website structure and content to identify SEO improvement opportunities

Expected Behavior

Google Digital Asset Links maps sites the way its customers' SEO tools need, following internal links to build a full picture of structure, content, and ranking signals. Expect thorough crawls rather than spot checks, with frequency rising when your site or your competitors are actively monitored in its tools.

Overview

Operated By Google
Expected To Follow Robots.txt Yes
Insights Last Updated July 7, 2026

Global Insights

See All Global Insights →

Robots.txt Blocked Percentage

0%
0% of top websites are blocking Google Digital Asset Links
Learn How →

Country of Origin

Unknown
Google Digital Asset Links has no known country of origin

Robots.txt Blocking Trend

As of July 7, 2026, 0% of top websites block Google Digital Asset Links in their robots.txt files.

Overall SEO Crawler Traffic

As of July 7, 2026, 2.6% of all web traffic came from SEO crawlers.

Track SEO Crawlers Visiting Your Website
Use Agent Analytics to get realtime visibility into visits from every crawler, scraper, and AI agent.
Get Started →

This data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.

How To Block Google Digital Asset Links

Add this rule to your robots.txt file to block Google Digital Asset Links from accessing your entire website. You can customize which pages are blocked by swapping out / for a different path.

User-agent: Google Digital Asset Links # https://knownagents.com/agents/google-digital-asset-links
Disallow: /
Block Every SEO Crawler
⚠️ Manually adding individual robots.txt rules is not scalable. Instead, use Automatic Robots.txt.
Get Started →

Frequently Asked Questions

Should I Block Google Digital Asset Links?

Only if you want your own pages and outbound links out of those tools. Google Digital Asset Links collects the ranking and backlink data behind SEO tools, likely including ones you or your agency use, and it does not change how search engines rank you. Blocking it will not hide your backlink profile either, because backlinks are discovered on the sites that link to you. Almost none of the top websites we track have robots.txt rules for Google Digital Asset Links right now.

Does Google Digital Asset Links Respect Robots.txt?

Yes. Google Digital Asset Links is expected to honor robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms Google Digital Asset Links actually honors it.

Does Google Digital Asset Links Access Private Content?

Login walls stop it. Google Digital Asset Links analyzes public pages for rankings, links, and site structure.

Why Is Google Digital Asset Links Visiting My Website?

Your domain shows up in the ranking, backlink, and competitor data Google Digital Asset Links's operator sells. If anyone tracks your site or your competitors in an SEO tool, Google Digital Asset Links visits you.

How Can I Tell if Google Digital Asset Links Is Visiting My Website?

Agent Analytics tracks Google Digital Asset Links visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Google Digital Asset Links". Look for full site crawls that follow your internal links. Keep in mind that Google Digital Asset Links doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.