What is AdsBot-Google?
AdsBot-Google is a specialized Google crawler that monitors and analyzes websites where Google Ads are served to ensure quality and policy compliance. Agent Analytics can track when it visits your website.
Category
Expected Behavior
AdsBot-Google visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
Overview
| Operated By | |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 7, 2026 |
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
As of July 7, 2026, 9% of top websites block AdsBot-Google in their robots.txt files.
Overall Intelligence Gatherer Traffic
As of July 7, 2026, 3.4% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
This data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
AdsBot-Google's User Agent
| User Agent | AdsBot-Google (+http://www.google.com/adsbot.html) |
Access other known user agents and IP addresses using the Enterprise API.
How To Block AdsBot-Google
Add this rule to your robots.txt file to block AdsBot-Google from accessing your entire website. You can customize which pages are blocked by swapping out / for a different path.
User-agent: AdsBot-Google # https://knownagents.com/agents/adsbot-google
Disallow: /Frequently Asked Questions
Should I Block AdsBot-Google?
Decide who benefits. AdsBot-Google collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. For comparison, 9% of the top websites we track already have robots.txt rules for AdsBot-Google.
Does AdsBot-Google Respect Robots.txt?
Yes. AdsBot-Google is expected to honor robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms AdsBot-Google actually honors it.
Does AdsBot-Google Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. AdsBot-Google has no special access, but assume everything you publish openly gets collected.
Why Is AdsBot-Google Visiting My Website?
A client of Google is monitoring your market, your brand, or you specifically. Expect AdsBot-Google's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if AdsBot-Google Is Visiting My Website?
Agent Analytics tracks AdsBot-Google visits and every other known AI agent, crawler, and scraper alongside it, then authenticates each visit against AdsBot-Google's published verification method. You can also check your server logs for requests whose user agent string contains "AdsBot-Google". Look for repeated visits to pricing, product, and news pages. A log match is still not proof, because any bot can claim to be AdsBot-Google.