What is Automattic Analytics Crawler?
Automattic Analytics Crawler is a web crawler operated by WordPress (Automattic) that gathers analytics and intelligence data from websites. This bot collects information for WordPress.com's analytics and data gathering purposes. Agent Analytics can track when it visits your website.
Category
Expected Behavior
Automattic Analytics Crawler visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
Overview
| Operated By | WordPress |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 6, 2026 |
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
As of July 6, 2026, 0% of top websites block Automattic Analytics Crawler in their robots.txt files.
Overall Intelligence Gatherer Traffic
As of July 6, 2026, 3.3% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
This data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Automattic Analytics Crawler's User Agent
| User Agent | Automattic Analytics Crawler/0.2; http://wordpress.com/crawler/ |
Access other known user agents and IP addresses using the Enterprise API.
How To Block Automattic Analytics Crawler
Add this rule to your robots.txt file to block Automattic Analytics Crawler from accessing your entire website. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Automattic Analytics Crawler # https://knownagents.com/agents/automattic-analytics-crawler
Disallow: /Frequently Asked Questions
Should I Block Automattic Analytics Crawler?
Decide who benefits. Automattic Analytics Crawler collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. Almost none of the top websites we track have robots.txt rules for Automattic Analytics Crawler right now.
Does Automattic Analytics Crawler Respect Robots.txt?
Yes. Automattic Analytics Crawler is expected to honor robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms Automattic Analytics Crawler actually honors it.
Does Automattic Analytics Crawler Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. Automattic Analytics Crawler has no special access, but assume everything you publish openly gets collected.
Why Is Automattic Analytics Crawler Visiting My Website?
A client of WordPress is monitoring your market, your brand, or you specifically. Expect Automattic Analytics Crawler's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if Automattic Analytics Crawler Is Visiting My Website?
Agent Analytics tracks Automattic Analytics Crawler visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Automattic Analytics Crawler". Look for repeated visits to pricing, product, and news pages. Keep in mind that Automattic Analytics Crawler doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.